The Band
A london based band Female lead singer (called Jo, aged 19), Male lead Guitarist. Partnership similar to that of The Ting Tings and The White Stripes. They sing upbeat indie alternative rock with a techno beat
A london based band Female lead singer (called Jo, aged 19), Male lead Guitarist. Partnership similar to that of The Ting Tings and The White Stripes. They sing upbeat indie alternative rock with a techno beat
Target Audience
The target audience is quite young - we think the core audience would be teenagers and pre teens ; 12 - 19 year olds. Predominantly girls.
The target audience is quite young - we think the core audience would be teenagers and pre teens ; 12 - 19 year olds. Predominantly girls.
General Marketing Campaign for UK 
* We want Epic Journey's to have an official website similar to that of Lily Allen quite simple, predominatnly balck and white - but then with bold block colours for headings etc.
* We would also have a facebook and myspace page for the band. Jo also has her own Twitter.
* Epic Journey will release their first single 'Lift Off ft Clavin Harris' on the 23/10/09 in time for the school holidays. And their self titled debut album will be released on
the 14th December in time for Chirstmas.
* As Jo is the face of the band she would have her won clothing and jewellery line at H&M, she will also do a series with Addidas classics.
* They will do a free gig for fans in the H&M in oxford street on the 23rd Oct to promote their new single and soon to be released album. Free makeovers will be availab
le for the fans at H&M as well, done by Rimmel London, create synergy between the Rimmel and the Epic Journeys brand, as well as emphasising that they are a London based band.
* We want Epic Journey's to have an official website similar to that of Lily Allen quite simple, predominatnly balck and white - but then with bold block colours for headings etc.
* We would also have a facebook and myspace page for the band. Jo also has her own Twitter.
* Epic Journey will release their first single 'Lift Off ft Clavin Harris' on the 23/10/09 in time for the school holidays. And their self titled debut album will be released on
the 14th December in time for Chirstmas.* As Jo is the face of the band she would have her won clothing and jewellery line at H&M, she will also do a series with Addidas classics.
* They will do a free gig for fans in the H&M in oxford street on the 23rd Oct to promote their new single and soon to be released album. Free makeovers will be availab
le for the fans at H&M as well, done by Rimmel London, create synergy between the Rimmel and the Epic Journeys brand, as well as emphasising that they are a London based band.
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