The Track & Artist

Artist:

April March (real name Elinor Blake, born in California, April 20, 1965) is an American indie pop singer/songwriter who sings in English and French. She has also been a cartoon animator, including a stint as a principal animator for the Ren and Stimpy show. She is married to Warren Zanes, musician and former Vice-President of Education at the Rock and Roll Hall of Fame, in Cleveland, Ohio.

Song:

Her best known work is the English translation of the Serge Gainsbourg song, "Laisse tomber les filles", renamed as "Chick Habit." The song has since been featured in the 1999 campy teen comedy But I'm a Cheerleader, and was brought to wider audiences in Quentin Tarantino's 2007 film Death Proof; it was also used as the backing music to television advertisements for the Renault Twingo in the UK and in France in 2008.
"Laisse tomber les filles" (English: Forget The Girls) is a French song composed by Serge Gainsbourg and originally performed by France Gall in 1964.

The Target Audience:

Our music video is going to appeal to teenagers aged 14-19, predominantly girls, we think this is an appropriate audience because the video and song are both based on 1960's fashion, something which girls would be more interested in. Also, pop is a more femalee orientated genre therefore appealing to them much more.

What is Indie Pop?

Indie pop or indie pop "refers to the indie music from the conventions of music Pop. Because the term indie rock sometimes covers the entire indie music in general, the indie pop can be considered a subgenre of indie rock. Sometimes the terms are used to indicate a split between pop and rock within the indie scene. The term is vague by the conflict that is on what qualifies as pop music. The pop music is seen as a catchy and simplistic, two attributes that generally rejects indie music. Thus, the indie pop is pop music that moves beyond the boundaries of conventional pop music.